POPI Act Compliance

In accordance with the Protection of Personal Information Act 4 of 2013 (“POPI”), this privacy policy aims to detail how, when and why Expressive Boutique SA will use your personal information. By using our platform/s, you hereby agree to the processing of your personal information as detailed here.

While we respect your privacy and take the protection of your personal information very seriously, we pride ourselves on delivering the best possible service and experience on our website.

In the event you are under the age of 18, please ensure you have parental/guardian permission prior to using our platforms or providing us with your personal information.

All data processed is done so in a reasonable, adequate, relevant, non-excessive, and purpose-specific manner. Registering as a user on our website means we will collect and process your data so we can render our services to you and/or your recipients. You warrant that all data provided is accurate, current, true, and correct and does not impersonate or misrepresent any person or entity. Data collected includes, but is not limited to:

  • Full name
  • Email address/es
  • Physical address/es
  • Gender
  • Contact number
  • Online identifiers
  • Date of birth
  • Recipient full name
  • Recipient's email address/es
  • Recipient's physical address/es
  • Recipient's contact number
  • Recipient's date of birth
  • Message information
  • Product purchase history

Once accessing any of our platforms, as a registered user or not, Expressive Boutique SA will process some of your personal information. This may include, but is not limited to:

  • Internet log information through online identifiers, detailing how, when and for how long you’re using our platforms, the content viewed, and search queries submitted.
  • Equipment used to access our platforms including device type, browsers, operating systems, and internet protocol addresses.
  • The geographic location, as detailed by your location-enabled services from which you accessed our platforms, including your device's positioning and information about nearby Wi-Fi networks and cell towers.
  • Other information from third parties like social media platforms.
Your personal information is collected so we can:
  • Identify you
  • Create a user account for you and/or
  • Enter into a contract with you
As a registered user, we also process your information in order to:
  • Fulfill our contractual obligations once you place an order for us to deliver and/or process returns
  • Provide information regarding our products and services upon request
  • Communicate with you to provide information, account queries, customer support, complaint resolution, and quality control.
  • Notify you about changes to our platforms, services, products, terms and conditions, privacy policy, notices, or any other changes that affect our platforms, services and products.
  • Send you information about competitions, occasions, reminders, services or products that may interest you (unless you have opted out of receiving such information)
  • Receive feedback from you
  • Comply with any legal or regulatory obligations
  • Undertake research for statistical purposes – which will not include the dissemination of your personal information
We will retain your information for as long as:
  • We require it to provide our platforms, products or services to you
  • It’s required or permitted by law and is in line with our internal retention policies
  • It’s required to uphold a contract between you and us
  • You have agreed to us storing your personal information unless you have requested otherwise
  • Necessary to achieve the purpose/s for which this information was collected or processed
By accessing and/or using our platform/s, you consent to us retaining your personal information for no longer than necessary to achieve the purpose/s for which the information was initially collected or processed.

Various technological tools are used to improve and create a more personal experience on our website through the use of cookies (text files placed on the device/s used to access our platform/s) and/or user tracking. By accessing and/or using our platform, you consent to our use of cookies. Cookies are used to:
  • Create a more user-friendly experience.
  • Personalize your interactions with our platform/s by tailoring our services and platform/s to your past purchases, interests, needs, and browsing history.
  • Provide relevant advertising by limiting the number of times you see the same advertisement and measure the effectiveness of advertisements on our platforms or other websites, based on your website/app use, content viewed and information we have about you.
  • Send Opt-in marketing communication if you aren’t a registered user.

You have the right to request that we no longer contact you for the purposes of direct marketing by any form of electronic communication, such as email, SMS or WhatsApp notifications by “opting out” of any direct marketing communications we may send to you.

With regards to emails:

  • Expressive Boutique SA will send several e-mails for different reasons 
  • If you wish to unsubscribe from all Expressive Boutique SA e-mails, please ensure that you unsubscribe by clicking ‘Unsubscribe’ at the bottom of each e-mail. Alternatively, you can contact Expressive Boutique SA via email or the contact numbers on our website to manually remove you from our mailing lists. As always, you’ll surely be missed!
  • Transactional Emails: Even though you may have unsubscribed from our mailing list, please note that when you place an order you will still receive emails of a transactional nature that are necessary for the successful completion of that order. Transactional emails confirm the action and include purchase receipts, order confirmations, password resets, confirmations, and welcome emails to new subscribers.

While your personal information will not be sold to any third parties, for marketing purposes or otherwise, we may provide your personal information to:

  • Our employees and/or third-party service providers in order to enable them to assist us to interact with you via our platform/s for the ordering of goods or when delivering to you or a recipient on your behalf.
  • Law enforcement, government officials, fraud detection agencies or other third parties when necessary or appropriate when investigating potential fraud, intellectual property infringements or any other illegal activities that expose us to legal liability or financial loss, to report or support an investigation into suspected illegal activity.
  • Potential purchasers and/or professional advisors in the event of any reorganization, merger, consolation, sale, joint venture, or other disposition of any/or all of our assets
  • Service providers who assist with our business operations. They may only use your personal information in connection with the services they perform, not for their own benefit(s) and must treat such information as confidential.
    Our suppliers/delivery networks in order for them to liaise directly with you regarding your purchases/deliveries.
  • Our suppliers/delivery networks in order for them to liaise directly with you regarding your purchases/deliveries.

Your information is secured by taking appropriate, reasonable technical and organizational measures to prevent loss of, damage, unauthorized destruction and unlawful access to or processing of your personal information. In order to achieve this, our policies, controls and related processes are reviewed and updated regularly. This covers but is not limited to:

  • Physical, technical and network security
  • Access controls and monitoring of access
  • Secure storage, destruction and encryption
  • Personal information breach, reporting and remediation
  • By way of written agreements, imposition of security and confidentiality obligations on third parties who process personal information to render services to us
Under POPIA, you have the right to:
  • View, correct and/or amend the personal information we process by navigating to your user account on any of our platforms.
  • Requesting a record or description of your personal information, at an additional administrative fee. If the request is unfounded, excessive or repetitive, the request may be refused.
  • Request your personal information be corrected, destroyed or deleted.
  • Us complying with your requests upon receipt unless there’s a credible reason as to why we can’t comply.
  • Us informing you if we change any of your personal information and if this has an impact on you.
  • Provide you with reasonable evidence of our compliance under this privacy policy on reasonable notice and request.
  • Notify you of unauthorized access to your personal information.
  • Submit a complaint to the information regulator.

We may occasionally update this Privacy Policy. When you use our Platforms the version of the Privacy Policy posted on this page applies to you.

Registering on Expressive Boutique SA (

Registering with Expressive Boutique SA will allow you to have a more convenient and user-friendly shopping experience.

Registered members have access to the following benefits:

  • Express checkout with no need to re-enter personal information and billing information.
  • Online order tracking and order history, which will allow you to see what items have been purchased previously and to whom they have been delivered to.
  • Regular promotional offers and special discounts.

Our site's registration form requires you to give us your contact information, payment information, and demographic information.

The contact information we collect will be used to contact you to query or complete a delivery where the recipient cannot be found, or if further information may be required. This information is also used to send you regular news about updates to our website, promotional offers or special discounts. At any time you may choose not to receive these notices.

Financial information that is collected is used to bill you for products and services. Demographic and profile data is also collected on our website and may be used to tailor your visitors’ experience at our site, we are also able to customize and display the content according to your preferences.

Your IP address is used to help identify you and your shopping cart. Our site also uses cookies to keep track of your shopping cart and to deliver content specific to your interests.

Order Form

When shopping with Expressive Boutique SA, our checkout uses an order form from which we collect visitors' contact information (like their email addresses). Contact information from the order form is used to get in touch with you when necessary. From time to time we may send you promotional information about our company or changes to our website. You may opt out of receiving future promotional mailings at any time by clicking 'unsubscribe' on the footer of the email. 

Information such as occasion type (birthday, valentines, etc.) products purchased, and any relevant promotion or discount reference are also collected. The recipient's name, address and telephone number are also stored in an address book so that you don't have to re-enter their details when checking out. We also do this so that we can reach out to the recipient to rate their experience with us.

Order Surveys

We strive to provide world-class customer service at all times and in order to assist us with measuring how well we are achieving these goals we may ask for your feedback in the form of an online survey.

We value any comments, suggestions or feedback you have and invite you to drop us an email at any time to or a message at +27 65 885 5417. 

You may also receive surveys from us via WhatsApp. Our online surveys may ask for additional contact or demographic information and your preferences on certain topics/product categories.

Furthermore, we may ask you for your thoughts and feelings about shopping with Expressive Boutique SA. Data from our surveys may be used to tailor your visitors’ experience on our site, showing you content that we think you might be interested in, and displaying the content according to your preferences.


This website uses Facebook & Instagram Ads 

This website uses the Facebook remarketing service to advertise to previous visitors to our site on Facebook and its partner sites. This could mean that we advertise to previous visitors who haven’t completed a task on our site, for example, an abandoned cart. This could be in the form of an advertisement on either Facebook or any of its partner sites (e.g. Instagram). Any data collected will be used in accordance with our own privacy policy and Facebook’s privacy policy.


For any additional queries, contact us at / +27 65 885 5417 on WhatsApp Business.